Written by
Melanie MarchEpisode 2: TEN x ACT Research: Fireside Chat Recap– Navigating Market Uncertainty & Fleet Trends

The latest episode of the ACT Research x TEN Fireside Chat is here! In this insightful conversation, Corey Eisen from TEN Cool joins Ken Vieth and Jennifer McNealy of ACT Research to discuss the current state of the transportation industry, economic uncertainty, and the evolving trailer leasing landscape.
🎥 Watch the full discussion here: Watch Now
Key Discussion Points
🔹 Navigating Economic Uncertainty
The panel explored how ongoing economic unpredictability—driven by new administrative policies and potential tariffs—is shaping the transportation industry’s stability and growth outlook.
🔹 Trailer Market Dynamics
With carrier profitability under pressure, demand for new trucks and trailers has softened. OEMs are adjusting production strategies to align with evolving market conditions, impacting acquisition trends.
🔹 Leasing Opportunities Amid Disruption
Corey Eisen highlighted how market disruptions can present strategic opportunities for rental and leasing businesses. The phrase “Chaos Equals Cash” underscores how volatility can create demand for flexible equipment solutions.
🔹 Seasonal Freight Trends
Fluctuations in freight demand, particularly in food distribution and retail logistics, play a crucial role in fleet management. Understanding these seasonal patterns helps businesses optimize trailer utilization and operational efficiency.
🔹 Shift Towards Flexible Leasing
With fleets hesitant to commit to long-term investments, flexible leasing options are gaining traction. This approach allows businesses to remain agile, adapting to shifting market conditions without heavy capital expenditures.
Stay tuned for more episodes as we continue exploring the trends shaping the future of transportation. Need a leasing partner that understands the market? Connect with TEN today! 🚛💡
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