Fireside Chat Episode 6: Navigating Refrigerated Trailer Challenges

On August 6, 2025, we teamed up with ACT Research for the latest episode in our Fireside Chat, bringing together industry voices to explore what’s shaping the refrigerated trailer market today.

In this episode, ACT Research’s Jennifer McNealy sat down with our own Don White from TEN Cool and ACT Research’s Jim Meil to discuss the latest trends, customer strategies, and innovations impacting the reefer segment.

With more than 30 years of experience in the trailer industry, Don offered a front-line perspective on how fleets are navigating a turbulent environment influenced by tariffs, maintenance challenges, and shifting regulatory demands.

Here’s what we covered:

• Current Trailer Market Snapshot
• Tariff “Whiplash” and Business Decisions
• Reefer Market Pressures
• Consumer Trends and Stability in the Reefer Segment
• Tariff Timeline to Watch
• Market Crosscurrents: Challenges & Opportunities

While uncertainty around tariffs, interest rates, and regulations continues to impact decisions, our conversation underscored one consistent theme: pent-up demand will eventually drive the need for new equipment.

The refrigerated trailer segment, given its regulatory requirements and critical role in food safety, is well-positioned to remain resilient even in difficult market conditions.

Stay informed, stay flexible, and be ready to act. As Jim Meil pointed out, better times are coming. The fleets and shippers who prepare now will be the ones best positioned to seize those opportunities when the market turns.

Watch the episode here!