Episode 4: TEN x ACT Research: Fireside Chat Recap – Managing Reefer Equipment Amid Tariffs and Regulation

In Episode 4 of our Fireside Chat series with ACT Research, we sat down with ACT’s Jennifer McNealy to dig into the current state, and future, of the refrigerated trailer market. Representing TEN Cool, Corey Eisen and Don White joined the conversation to share real-world insights from the front lines of the cold chain.

With more than three decades of industry experience, Don brought a perspective that connected macro trends with the daily realities our customers are facing, whether that’s dealing with shifting regulations, stretching maintenance budgets, or navigating the ripple effects of tariffs.

Watch the full episode here.

Here’s what we covered:

• With equipment purchases on pause, fleets are getting creative with asset use and planning.
• Trailer design and airflow are driving efficiency, safety, and cost savings.
• The impact of regulatory changes like the Food Safety Modernization Act
• From driver safety to fuel savings, smart trailer tweaks are making a big difference.

Whether you’re managing a fleet today or planning for what’s next, this episode is packed with actionable insights to help you stay ahead in a rapidly evolving market.

At TEN Cool, we’re committed to helping our partners adapt, innovate, and deliver – no matter how the market shifts.

Stay tuned for more insights as our Fireside Chat series continues.